Estimate clicks and leads
PPC Calculator
Turn a monthly advertising budget into a simple forecast using your expected click cost, conversion rate, close rate, and customer value.
Free personalized result
Enter your details and run the PPC Calculator
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Preparing your result
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Your personalized result
PPC Calculator Results
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About this tool
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What the PPC Calculator helps you understand
Estimate paid-search clicks, leads, customers, revenue, cost per lead, cost per customer, and return using your own campaign assumptions.
Forecast new customers and revenue
Calculate cost per lead and customer
Compare return against advertising spend
How to use the result
- 1
Enter the monthly budget and expected click cost.
- 2
Add the expected page conversion and sales close rates.
- 3
Enter the average value of one customer.
- 4
Review the forecast and test different assumptions.
Frequently asked questions
Is the result a guarantee?
No. It is a forecast based on the numbers entered. Real performance depends on targeting, competition, ads, landing pages, follow-up, and sales.
What is a conversion rate?
It is the percentage of ad visitors who become a lead, such as by calling, booking, or submitting a form.
How can I improve the forecast?
Use actual campaign numbers whenever possible and compare conservative, expected, and strong scenarios.